OAAA Code of Industry Principles

In addition to adhering to external laws and regulations, the members of the Outdoor Advertising Association of America have adopted a set of voluntary industry principles. The OAAA endorses this Code and encourages its members to operate in conformance with these principles.

This portion of the Code addresses digital technology:

• We are committed to ensuring that the commercial and noncommercial messages disseminated on standard-size digital billboards will be static messages and the content shall not include animated, flashing, scrolling, intermittent or full-motion video elements (outside established entertainment areas).
• We are committed to ensuring that the ambient light conditions associated with standard-size digital billboards are monitored by a light sensing device at all times and that display brightness will be appropriately adjusted as ambient light levels change.