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Digital out-of-home advertising: the latest info on digital billboard regulations and safety

Helping the Community

Communities appreciate the ability of digital billboards to deliver real-time information. States and localities are finding innovative ways to put digital billboards to work on behalf of the public, such as emergency alerts, helping law enforcement, and offering practical tips to improve the environment.

Speaking on national TV on August 2, US Senator Amy Klobuchar (D-MN) cited the emergency messaging on digital billboards as a positive community response:

"When Senator Coleman and I landed, we’re driving in . . . and there were already billboards at 9:00 in the morning -- actual billboards -- telling people where to go for alternative routes."

Pennsylvania Mayor Endorses Digital Billboards as Good for the Community

Mayor Ed Pawlowski of Allentown, Pennsylvania, enthusiastically supported the installation of a digital billboard in downtown Allentown because he saw it as a way to revitalize the inner city and promote safety. “Due to the ability to rapidly change and deliver information,” Mayor Pawlowski wrote in a letter explaining his support for digital billboards, “electronic message boards have assisted local law enforcement with AMBER Alerts, emergency information about public safety and traffic information.”

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